WITH its fresh, contemporary and creative designs in smart attires and luxury menswear, Lord’s Tailor continues to leave a significant mark in the world of fashion. Despite facing stiff competition from other local and international brands, this home-grown brand remains a household name for today’s discerning fashionistas and those who identify with a great style.

LORD’s, a brand that a sophisticated man can trust, remains in a league on its own, four decades after revolutionizing menswear in the country. This is contributed to the tireless dedication and hardwork and dedication from its owners, Robert Loh and wife Lee Lee Loh.

The recipient of Best Brand in Fashion – Premium & Bespoke Suits from The Brandlaureate, SME’S Star Brand Awards 2014 now returns with its latest campaign, #dresslikeaLORD. This is in line with the launch of its website www.lords.com.my that will further launch the brand to a new level.

#dresslikeaLORD defines the style and excellence of the household brand, which has so far complemented the look of the country’s rich and famous as well as the industry’s movers and shakers. They include former Prime MinisterTun Dr Mahathir Mohamad and renowned international fashion designer Datuk Jimmy Choo. Loh’s work can also be seen in outfits worn by boxing legend Muhammad Ali and Academy Award-winning director and actor Mel Gibson.

According to LORD’s creative director and designer Kenny Loh, to #dresslikeaLORD is to be confident in one’s style choice. To stand out as a contemporary gentleman and making no excuses for looking good – that is reflected by the person’s self-confidence and individuality.  It is style that is simply unrivaled and defines today’s contemporary gentleman.

When it comes to style and fashion, a discerning gentleman should have what he wishes for. With #dresslikeaLORD, visitors will be able to learn about the intricate work and the fine details that go into each design. Visitors also discover about the brand’s history and achievements, as well as its continuous efforts in getting the perfectly-tailored cut and the best of fabrics for the customers.

I believe that style, reflected by an individual’s taste in fashion and his desire for high quality material, is part and parcel of what makes the perfect gentleman, as stressed by renowned fashion designer Tom Ford. Having a great sense of style ultimately defines the wearer. The importance of perfectly-cut suits and a great sense of style ring true in the words of such influential figure in fashion world,” Kenny Loh says.

“We at LORD’s believe that it is not the suit that makes the man, but most importantly the manners of the man — who wears it and how you wear it make all the difference. Style can only come from self-worth and self-confidence, so what really matters is how the person feels inside. Wear it with pride and let other people see your real worth. To borrow a quote from renowned jeweler Harry Winston: ‘People will stare. make it worth their while.”

“#dresslikeaLORD goes beyond what other people expect from you. This campaign focuses more on the individual style, which is complemented by the selection of outfits from LORD’s. Specifically, the campaign aims at proving that anybody — regardless of age and social backgrounds, can dress like a lord. All you need is self-belief and confidence. The style is not exclusive to a certain group of people only,” Kenny Loh continues.

The launch of www.lords.com.my could not have come at a better time. Now, LORD’s customers will have the option to tap into their inner fashion sense at anytime and anywhere they want. In line with today’s technological age, LORD’s has embraced the world of e-commerce and offers its customers with a wide range of options in menswear.

“The option is available to our faithful customers as well as those who are embarking their journey into fashion with us. Payments can be made via VISA, Mastercard, AMEX as well as selected banking options through Paypal. We also offer delivery services both locally and internationally to make sure that your desire to dress like a lord comes true in no time.”

“Customers who are interested to have a feel of LORD’s sense of style can also visit our boutiques at Bangsar Shopping Complex (Jalan Bangsar), Pavilion (Jalan Bukit Bintang) and Ampwalk (Jalan Ampang). We are also giving great offers at the moment, with up to 50 per cent discounts on our Hari Raya collection, just in time for the celebration next week. Available online and in store in Pavilion KL,” he adds.


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