Why Uniforms are Important for Building a Corporate Identity

Custom uniform has long been used to convey a sense of loyalty and consistency across a group, and can help to remove distinctions when people are working together. In business terms, a good custom uniform can form part of a broader marketing and branding effort, whereby a focus is placed on consistency in terms of logos and colour schemes.

 

The following reasons show why custom uniform is worthy of your budget:

The Importance of Custom Uniform

A uniform confers purpose and can serve multiple purposes from reminding people of authority, as is the case with policemen or doctors, or providing a way for a large group to recognize itself each other, as is the case with the military or schools.

Custom uniforms effectively provides a visual marker in terms of knowledge and function, and in business terms can create a positive and reassuring impression, delivering brand uniformity for customers’ assurance and for is crucial in boosting staff morale.

For businesses, a well made custom uniform is all about extending an existing brand, and about putting customers in the right frame of mind when they encounter an employee. A clean, well presented custom uniform has been consistently viewed as an important part of how customers perceive the relative authority or quality of a company.

Brand Awareness through Corporate Uniform

Control over a brand image can make it easier for companies to maintain a consistent identity for dealing with clients. Having a custom Corporate Uniform reinforces the quality image of a brand and unifies the image communicated through the sales and customer service staff who is the company’s public facing representatives.

Imagine a hotel that allows its staff to wear whatever they wished to wear to work. The result would be a disaster – customers would not recognise who is the staff; the hotel loses the sense of professionalism and service; and there would be no control over the image the hotel would like to portray.

When you think of uniforms you probably spend a lot of time focusing on the durability, sizes, and costs, but have you ever thought about how uniforms are affecting your marketing strategy? Marketing for your company consists of more than just print advertising, website design, and business cards. Marketing is all about brand identity and one of the greatest ways to secure a strong brand identity is through uniforms.

Hence, it is important for all companies to consider taking this step even if they are not in the hotel industry.

Company Culture and Safety Benefits

Having a uniform creates a sense of one-ness and unity amongst the staff. Staff can benefit from an enhanced team spirit between colleagues when working in busy environments.

And of course, there are staff members who need a uniform for safety reasons which makes it crucial.

Benefits of Having a Corporate Uniform

LOOK AND FEEL: When a franchise or multi-location business develops a consistent look-and-feel throughout locations, it lets their customer know that this is the same product that they have come to know and trust. The franchise brand is demonstrating that it understands that it’s customers want them to deliver a consistent quality product across all locations. This kind of consistency builds confidence in the brand and tells your customer base that they’ll get the same experience and the same product no matter which location they buy from.

UNITY: Providing your employees a uniform sends them the message that they are equally important and have a vital role to play within the organization. In a business environment, a uniform creates brand awareness among your target audience. The uniform creates unification and consistency within your brand.

BRAND IDENTITY: Think of your company’s uniform as free advertising; using the company colors/logo on marketing materials creates an immediate visual representation of your brand. Every staff member should be aware of the image they express while wearing their uniform. For better or for worse, they are your brand ambassadors.

COMPANY PRIDE: Employees who wear an appealing uniform are proud to be recognized as part of a select team.  A uniform tells them that they are representatives of the brand and, if you’ve hired the right people, they’ll feel some responsibility towards that image. Because of their roles as brand ambassadors, their actions will often determine whether or not the public continues to feel confidence in your brand.

TEAM SPIRIT: People in the same uniform often feel a kinship with one another, especially when they are out in public. Even if they are from different locations there is often a sense of camaraderie upon meeting and recognizing a fellow employee. It builds an instant connection and bond. That team spirit can help people work well together, and a happy team usually equates to ROI.