KUALA LUMPUR, MAY 2014
Held in the new flagship store of LORD’s at Pavilion KL, it was an affair that highlighted the new direction of LORD’s. Inspired by the theme of “Magis Alam” this year, LORD’s designed a range of suits that has yet to be seen in Malaysia – ensembles accentuated with floral elements and bright blocks colours. The outfits were all made from luxurious fabrics flown in from Europe for this special event. The looks are all fresh and with a twist as fine cotton and denim are used for the first time. Heralded from the latest Spring Summer Collection, the outfits were a reflection of the younger, bolder direction that the brand is taking in their Ready-to-Wear collection. The more colourful, youthful and vibrant collection is the latest trend in Europe.
Some highlights include the red floral jacket paired with red pants worn by Fizz Fairuz. But the sure winner is the bold jacket in bright blue with a touch of gloss paired with slim pale floral pants that will be worn by Keith Foo. Bright blue is the latest trend in suit colours and is sure to add a class and panache to any ensembles. Another look of the moment is the denim look that is fresh from the catwalks of Europe. The printed denim in versatile cotton and lycra finish that is not only form fitting, it highlights the wearer’s silhouette, and is also comfortable at the same time.
Some of the biggest nominees of the Anugerah Bintang Popular Berita Harian mingled with press at the PC organized by LORD’s Tailor to announce the nominees, presenters and MCs who were hand picked to be dressed this year – Aaron Aziz, Shaheizy Sam, Fizz Fairuz, Iqram Dinzly, Hisham Hamid, Zizan Razak, Shah Iskandar and MCs Ajak and Sharul. For the past 6 years, LORD’s Tailor has been dressing some of the biggest nominees of the Anugerah Bintang Popular Berita Harian award show and many have even gone on and won the “Best Dressed” award.