KUALA LUMPUR: 22 Oct 2014,MATRADE
LORD’s is proud to be part of Malaysian Fashion Week 2014 at MATRADE Exhibition and Convention Centre . The exhibition was held from 17 until 22 Oct 2014. Malaysia Fashion Week (MFW) is a dedicated trade fashion event organised by a government agency in partnership with the private sector and its multinational collaborators at an international level. The nation’s largest lifestyle and fashion trade event is a collaborative effort between national trade promotion agency, Malaysia External Trade Development Corporation (MATRADE) and Malaysia’s leading lifestyle fashion event organiser, STYLO International Sdn Bhd. MFW is supported by the Ministry of International Trade and Industry (MITI). The private sector’s efficient, market-oriented approach coupled with the government’s knowledge of local circumstances brings together the best in this partnership. This initiative creates opportunities for social and commercial innovation and opens doors to better engagement with designers, traders and buyers from all over the world.
The Spring/Summer 2015 menswear collection shown by LORD’s is inspired by the vibrant coastal colours of the Mediterranean sea set against a colourful Italian coastal town. The line, designed by Kenny Loh, reflects a holiday by the Mediterranean Sea with a relaxed and fun feel across the pieces.
The collection features cool palette of azure blue, bright blue (different shades of blue reflecting the sea), lemon yellow, reds and some cool florals – contrasted with neutral beige, white and greys. Key pieces were made from a selection of linen, cotton and denim fabrics – reflecting a relaxed approach to smart casual. Denim and tailored doesn’t normally go hand in hand but in this collection, we wanted it to be not only polished but incredibly fun and adventurous. Denim was used recurrently across the collection to reflect the sense of playfulness of travel in summer. After all, denim is the choice outfit for comfortable travel wear and it also happens to be very in-trend at the moment.
