For the men of Crazy Rich Asians, the dapper look is not “dresscode optional”. Local suiting brand Lord’s Tailor helped in this regard, whereby Charlie Wu (Harry Shum Jr.), Astrid Leong’s (Gemma Chan) ex-fiance, is seen wearing a sleek navy blue tux in one of the final scenes in the film.“To be able to represent Malaysia for the menswear department has given us a courage to believe that Malaysia and Asian fashion can shine in the international arena. It shows that our quality and style can be on par with international designers,” notes creative director of Lord’s Tailor, Kenny Loh.
Loh adds that it is a watershed moment for not just Asians worldwide but also the fashion designers of Asia. He says a custom touch to fashion has always been a key component of Asian men’s fashion and this was definitely showcased in the film.
“It was such an honour to be invited to be part of this pivotal project not only for Hollywood, but it has stirred hearts worldwide. Seeing our clothes appear in the film makes us immensely proud of how far our brand has come in terms of tailoring heritage.”